Product Designer
I’m Maija Perfiljeva. With a background in user experience and educational technology, I enjoy solving problems and making complex things easier to understand.
Arkus.ai
Hereditary risk profiling workflow tool
As the first UX/UI Designer on the team, I contributed to product management, UI/UX design, and QA. I helped ensure the success of the initial pilot with one of Stockholm’s largest hospitals.
Eiira.se
Online platform for hereditary cancer risk assessment
As the UX/UI Designer, I conducted market and competitor research and designed the complete user journey: from the landing page to gathering customers’ medical details and pedigree, to presenting final results in an empathetic and intuitive way.
ekg.training
Online learning platform for ECG skills
In this early-stage startup, I defined the UX and research strategy. I conducted concept and usability testing to identify issues and opportunities. I created wireframes and interactive prototypes to communicate design solutions, and led a remote Scrum team of five, improving team velocity and helping achieve go-to-market in three months while meeting QA targets.
Relias Learning
E-learning platform for healthcare professionals
I conducted user research (site visits, interviews, surveys, and course data analysis) and synthesized stakeholder feedback to guide product development, improving product NPS from 30 to 70. I designed e-learning products for the UK and German markets with a focus on accessibility, and created a product design system to improve reusability of assets across UK, DE, and US teams.
